Musée

Heineken Experience

#2sur 9 lieux à visiter à AmsterdamAmsterdam, North Holland, Netherlands

Aussi appelé Heineken Brewery Amsterdam · Oude Heineken Brouwerij

L'essentiel

Horaires d'ouverture : 10:30–21:00, last entry 18:45. Entrée : €24.95. Comptez 2 hrs. Meilleure période : Weekday afternoon slots.

Mis à jour le 18 septembre 2026 · Rédigé par Traveliac, avec assistance IA · 4 min de lecture

ItinéraireSite officiel

Photo: User:Mtcv / Wikimedia Commons, CC BY-SA 3.0

Horaires d'ouverture: 10:30–21:00; Example listed on the official site: 10:30-21:00 with last entry 18:45; hours vary by day and season.
Prix d'entrée: €24.95; Billet à partir de
Durée nécessaire: 2 hrs
Meilleur moment de la journée: Weekday afternoon slots
Meilleurs mois: Apr – Jun, Sep
Adresse: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

À propos de Heineken Experience

The Heineken Experience charges €24.95 for the standard tour, as of 2026, and the site was built as the first Heineken brewery in 1867. The brewery on Stadhouderskade produced beer until 1988, when production moved to a larger plant outside the city, and it opened to the public as a visitor centre in 1991. Heineken Experience tours run for about 90 minutes and include tastings, with the rooftop combination taking about two hours. Guests walk through the original brewhouse, see the copper kettles and finish at tasting bars.

Meilleur moment de la journée : Weekday afternoon slots. When timed tours are less busy than weekends.

Horaires de Heineken Experience

Heineken Experience ouvre à 10:30 et ferme à 21:00. Le week-end ne change rien : samedi et dimanche suivent les mêmes horaires.

Horaires d'ouverture: 10:30–21:00; Mon–Sun 10:30–21:00; Example listed on the official site: 10:30-21:00 with last entry 18:45; hours vary by day and season.
Fermé le: Ouvert tous les jours

Mon–Sun	10:30–21:00

Bon à savoir : A Heineken Guided Tour is announced from 2 October 2026 on Fridays and Saturdays; verify hours at heinekenexperience.com.

Horaires d'ouverture établis à partir de heinekenexperience.com et de sources publiques, mis à jour le 18 septembre 2026. Ils peuvent changer sans préavis — vérifiez avant de partir. Comment nous rédigeons ces guides

Prix d'entrée de Heineken Experience

Entry fees for Heineken Experience
Billet	Prix
Billet standard	€24.95
Tarif réduit (étudiant / senior)	€24.95
Enfants	€24.95

Adult (18+) tour is EUR 24.95 as of 2026, with a temporary EUR 19.95 September offer on the official site; the tour plus rooftop is EUR 29.95 (EUR 24.95 in September), the rooftop bar only is EUR 15.00 and the VIP tour is EUR 65.00. No child or concession fare was found; the experience is designed for adults 18+, so verify minors' admission at heinekenexperience.com. Tastings are included.

Tarifs établis à partir de heinekenexperience.com et de sources publiques, mis à jour le 18 septembre 2026. Ils peuvent changer sans préavis — vérifiez avant de partir. Comment nous rédigeons ces guides

Meilleure période pour visiter Heineken Experience

Moderate
Busy
Very busy

10:30 - 12:30
MorningBest time to go
Early timed tours are less crowded and staff have time for questions.
Moderate
12:30 - 17:00
Afternoon Peak
Tour groups and day visitors fill the timed tours, and the tasting bars have queues.
Very busy
17:00 - 19:00
Early Evening
Visitors arrive after other sights close, and the rooftop is popular in clear weather.
Busy
19:00 - 21:00
Late
Fewer tours run near closing and last entry is around 18:45 on the listed example hours.
Moderate

Histoire de Heineken Experience

The Heineken Experience occupies the former Heineken brewery, built in 1867 as the company's first, and its brick halls, copper brewing kettles and stables tell the story of the company's Amsterdam origins. Production ended in 1988 when brewing moved to a larger facility outside the city.

The brewery opened its doors to visitors in 1991 as a visitor centre and took the name Heineken Experience by 2001. A major renovation began in 2008, and another 14-month renovation ran from 2021 to November 2022. The site is listed as an anchor point on the European Route of Industrial Heritage, one of 66 main sites across 29 countries. The commercial character is strong, so the tour is best treated as a branded visitor attraction rather than an independent history museum, and its price sits well above the city's municipal museums. Visitors who want brewing history without the marketing will find less depth here than the fee suggests.

Règles et étiquette à Heineken Experience

The Heineken Experience is designed for visitors aged 18 and older, and the official page refers to separate information for children and minors, so verify the rule for younger guests before booking. Alcohol is served at the tastings, so do not plan a heavy afternoon of driving or cycling afterward.

Heineken Experience tickets are booked online through the official site, and staff check bookings at the entrance. Bag storage and photography rules were not stated in the sources found, so verify them at the official site. The route includes interactive displays and stairs, so verify accessibility before booking.

Conseils pour visiter Heineken Experience

1
Heineken Experience visitors get the best value from the September offer on the official site, which lowers the tour to €19.95, and booking online avoids the queue at the door. Choose the rooftop option only if the weather is clear, since the terrace view is the reason for the higher price.
2
Budget about 90 minutes for the standard tour or two hours with the rooftop, and eat beforehand because the tastings are small. The Heineken Guided Tour starts on 2 October 2026 on Fridays and Saturdays and suits visitors who want more history than the self-guided rooms provide. The Albert Cuyp Market is a 10-minute walk south for lunch, and the Rijksmuseum is 15 minutes north.

Comment se rendre à Heineken Experience

L'étoile rouge indique Heineken Experience ; les repères numérotés sont les 8 lieux les plus proches de nos guides, chacun avec son classement dans sa ville. Touchez un repère pour plus de détails.

Stadhouderskade 78, 1072 AE Amsterdam, NetherlandsItinéraire sur Google Maps

Depuis Amsterdam Centraal
3.5 km · 12-15 min
About EUR 3.40 single GVB fare or contactless tap (verify at gvb.nl)
Depuis Rijksmuseum
1 km · 12-15 min
Free on foot
Depuis Amsterdam Airport Schiphol (AMS)
14 km · 30-40 min
About EUR 4-6 train plus about EUR 3.40 metro (2026 secondary sources; verify)

Aéroport le plus proche

Depuis Amsterdam Airport Schiphol (AMS)

about 14 km; train to Amsterdam Zuid or Centraal then tram or metro.

Gare la plus proche

Depuis Vijzelgracht metro (line 52) or De Pijp metro

about a 5-7 minute walk; several trams run along Stadhouderskade.

FAQ — Heineken Experience

How much does the Heineken Experience cost in 2026?

The standard tour costs EUR 24.95 for adults as of 2026, with a EUR 19.95 September offer on the official site. The tour with rooftop is EUR 29.95, or EUR 24.95 in September.

How long is the Heineken Experience?

The standard tour lasts about 90 minutes, and the tour with rooftop takes about two hours. Tastings are included.

What is the age limit at the Heineken Experience?

The experience is designed for adults aged 18 and over, so minors' admission needs checking. The official site has a section on children and minors; verify before booking.

Is the Heineken Experience an actual brewery?

No longer. The building was the first Heineken brewery from 1867 but stopped producing beer in 1988, and it has been a visitor centre since 1991.

Rédigé avec l'assistance de l'IA à partir de sources officielles et de registres publics, et publié seulement après les vérifications décrites dans Comment nous rédigeons ces guides. Personne chez Traveliac ne s'est rendu sur place. Mis à jour le 18 septembre 2026. Comment nous classons et vérifions les lieux